In the hotel industry, every detail counts when it comes to providing a memorable customer experience. Security staff, often perceived solely as guarantors of safety, actually play a much more subtle and decisive role. Often the guest's first point of contact with the hotel, they embody both vigilance and hospitality, combining authority and kindness.

In the hotel business, it all starts with a smile. Even before they discover their room, your customers are already forming an opinion about your establishment. That's why a warm welcome is not just a protocol, it's a real driver of delight... and loyalty.

Giving empathy and active listening back the place they deserve means giving the hotel industry back its finest vocation: that of welcoming, serving and, above all, honouring people.